Built from experience inside complex operations.
Andrew Rennie
North Focus was founded by Andrew Rennie after 13 years at Amazon, working across finance, operations, automation, business intelligence and product leadership.
At Amazon he saw that growth and efficiency problems almost always trace back to systemic ones — the kind that look like people problems or technology problems until you examine them properly.
Growth problems often look like people problems. Underneath, they are usually system problems.
Before Amazon, Andrew spent time at Santander — a rare bridge between technical and commercial thinking, translating fluently between engineers and business stakeholders.
Built for a gap that exists
Scaling businesses often find themselves between two inadequate options. They have outgrown ad hoc fixes but are not ready for large-scale transformation programmes. They need someone who can think carefully and then act — not just one or the other.
Not a management consultant producing recommendations you then have to implement.
Not a contractor building something without understanding the real problem.
Both diagnosis and delivery, in the same engagement.
How Andrew works
The work draws on a specific set of capabilities developed over nearly two decades across technical and commercial roles.
Andrew works directly with founders, operations leads and leadership teams — not through a layer of junior consultants. The work is practical: diagnosis first, then a bounded piece of delivery, then an honest assessment of what comes next.