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The first move

Choose where to start.
Choose where you end up .

Five real operational situations from a 13-year career at Amazon, working with teams of 10 to 300 people. In each, the pressure pointed towards an obvious answer. It was not the right one.

A smaller first move changed what became possible next.

Andrew has a detailed and infectious approach to solving problems. Not content with just providing a solution, he spends the time to understand the root cause and introduce real solutions.
Stephen Mitchell Senior Product Manager, Amazon
Forecasts no one trusted
The problem

We spend more time debating whether the numbers are correct than what they tell us we should do.

What changed

Within three months, leaders had a cost plan they could manage performance against. The team could keep producing it because the calculations lived in the standard tool again, not in one person’s head.

weekly cost estimate variance 8% 0.5%

The one move

Rebuild understanding, not the system .

Fixing today’s errors left no time to understand why they kept happening, so they kept happening. The first move was not to rebuild anything. It was to make the existing logic visible, so the team could rely on what they already had.

A finance function that couldn’t scale
The problem

We are growing, but everything is taking more effort than it should.

What changed

Leaders could see the week’s results at 9am on Monday, not 5pm as the working day ended, so decisions could be made at the start of the week rather than after it was already under way.

15 hours of manual work saved per week, per site.

Over four years
  • sites 8 32
  • 2.5× people 20 50
The one move

Reverse the flow .

Standard tools were already in place but every site was building its own numbers in a non-standard way before sending them upward. The useful work was never creating the data; it was explaining the why behind the numbers.

A process too heavy to run
The problem

We need a plan on time, but not one we cannot actually run .

What changed

The plan was delivered on time without losing the detail needed to run it. Future plans could be produced with 75% less effort.

  1. 6 months Planning centralised for the UK
  2. 1 year Adopted as the EU standard
  3. 8 years Kept in active use
The one move

Know when to go all in .

With six weeks to produce a full year plan that normally took four months, compromise was the reasonable choice. Instead, the first three weeks went to building a new tool.

Built, undone, rebuilt
The problem

We are moving faster, but we keep having to do the same work twice .

What changed

Teams could deliver faster, without making customers or engineers carry the cost of speed.

The shift Same work, twice One shared backlog

The one move

Slow down to speed up .

A new product was rolling out, and requirements went straight to engineers. No middleman. It sounded ideal. The right first move was to stop.

A quarter planned after it had begun
The problem

By the time we agree the direction, the work has already started to set it for us .

What changed

Leaders could see capacity constraints early enough to make trade-offs before work had already set the direction.

Quarterly planning 6 weeks 2 weeks

The one move

Move the ownership .

Not a faster tool or earlier deadlines. The process was redesigned around the existing connections between customers, frontline teams, and managers, rather than forcing information through unnecessary handoffs.

The pattern

No preferred solution.
Only the right first move.

The situations were different. So were the first moves: clearer information, a better tool, an improved way of working, a steadier rhythm, a decision someone finally owned.

None began with a preferred solution. Each began by working out what would make the most useful difference now, then putting that move in place.

Andrew has an excellent combination of business acumen and technology understanding. This makes him sharp at addressing the real problem in a business process, rather than ‘selling’ an irrelevant technology solution.
Andrii Tkachenko Principal Technical Program Manager, Amazon

Seeing the pattern in five other situations is one thing. Finding it in your own is another.

Which of these sounds like your week?

Every one of these began with the same quiet sense that work had become harder than it should be. That feeling is the place to start.